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Chasing the Luck?

Chasing the Luck? project from the Inner East Primary Care Partnership was designed to promote responsible gambling and raise awareness of problem gambling in Melbourne's inner east Chinese communities.

A key feature of the project was a co-design approach with extensive consultation with the Chinese community, including engagement of Chinese and mainstream services in the design and delivery of the project.

The project included:

  • development of a media campaign in social media spaces
  • a dedicated Chasing the Luck? website
  • and an online competition with the dual purpose of promoting responsible gambling and developing promotional messages and marketing materials.

The project involved 31 partners across the Inner East and won the 2015 VicHealth award for Communications in Health Promotion.

Webpage: Chasing the Luck?