Boroondara Over 55’s Interviews and Personas
The City of Boroondara gained a deeper understanding of the experiences, aspirations, needs and motivations of people aged 55 years and over in Boroondara by conducting 25 in-depth interviews with residents aged between 57 and 96 years.
Three distinct ‘personas’ emerged from the interviews:
- Very active stage of life where people are playing a support role to the other people in their lives;
- Preparing for older age transitioning where people are still active but things are slowing down; and
- Experiencing a number of limitations, where people are reflective and living each day as it comes.
Council can now tailor it's services and programs to suit these different personas.
Organisation: City of Boroondara
Contact: [email protected]