Preventing Alcohol Harms

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Alcohol Misuse Review Paper 2018 Part B

Interventions

Prevention Model

There are a range of influences within local communities that impact alcohol and drug use behaviour, and that can therefore be targeted in local efforts to reduce alcohol and drug problems. Figure 17.1 below provides a summary from Loxley, et al., (2004) of areas of focus that can be tackled to reduce drug related harm. As relevant to community-level prevention strategies, Figure 17.1 suggests that a carefully coordinated mix of prevention activity (investments), rather than any single activity has the greatest chance of leading to reductions of community problems. The range of possible strategies suggests the importance of tailoring the mix of investments to the specific and distinct needs of particular communities.

Figure: A summary of recommended prevention strategies to reduce drug related harm (modified from Loxley et al, 2004 as cited above)


Universal strategies

The box on the left of the above Figure lists a range of universal prevention strategies that have demonstrated evidence that they can be implemented to reduce problems associated with legal drugs such as alcohol and tobacco.

  • Some of these such as Taxation & Price have an important impact, but require national action and are difficult to directly influence at the regional and local levels.
  • Regulation involves a broad class of strategies enacted by state and local government that include laws that influence where and to whom alcohol and tobacco can be sold and used.
  • Enforcement of regulations typically includes strategies involving a local community component and may include community police and municipal officers working closely with state authorities to provide education and enact penalties for rule violations.
  • Also included in this list is Education that includes broad-based strategies such as quality school education and school organisational improvement together with more specific drug education strategies.
  • Parent support involves a range of strategies aiming to maximise family effectiveness that can be influenced at a community-level.
  • Community improvement includes a broad range of strategies aimed at enhancing community amenity and access to services while attempting to reduce norms that are favourable to unhealthy behaviours and social marginalisation and economic disadvantage.

Prevention strategies

  • Targeted early age prevention includes a range of strategies directed at vulnerable mothers and families providing maternal and family support to ensure healthy child development through infancy, pre-primary and primary school.
  • Targeted adult interventions such as treatment with involvement of family members and harm reduction strategies, delivering services to families or to young people in the family formation age group also provide opportunities for targeting early age prevention strategies.
  • Where they are well coordinated at the community level, universal and targeted strategies work in conjunction to improve community systems.
  • The circles to the right of the Figure depict the integrated relationship between adolescent drug use and the patterns of drug use modelled more broadly by adults, emphasising the importance of addressing drug use in different age groups.

Population-level benefits

The box to the right of the Figure identifies that there are potentially multiple benefits that can flow from a well-coordinated set of community prevention strategies. This potential for multiple benefits suggests the advantage of integrating community drug prevention investments with different sectors including those concerned with social improvement, mental health promotion and crime prevention.

Good practice principles

Good practice principles that can be identified from the evaluated strategies detailed in later sections include the following:

  • Reductions in alcohol-related harm at a community level are often achieved through local enforcement and support for effective national and state policies and programs. For example where state policies prohibit the supply of alcohol to intoxicated patrons or underage youth, effective local actions can be implemented to enforce these policies.
  • Effective programs are guided by logical links between the intervention activities and the community processes that can result in harms.
  • Activities often focus on mobilising community support before attempting to change policies, regulations or enforcement practices.
  • Data systems are a potentially important component in the evaluated interventions and assess a range of factors including: influencing factors, policy and program impacts on influencing factors, markets, behaviours and harms to be addressed. In most cases specialist data and indicators (underage confederate alcohol purchasing, organising hospital data on alcohol harms) needs to be developed within communities.
  • Effective community actions require partnerships that: encourage community involvement and ownership; provide training and access to technical expertise through links to university teams and other experts and; build capacity in key community institutions that are relevant to prevention such as schools, the police and local retailers.

Lenses for Interventions

Across the region there are diverse geographic areas that are important to understand and consider for health promotion planning regarding alcohol. The following four areas or lenses are described below. The implications for interventions in later sections relevant to distinct risks associated with alcohol-related harms:

  1. Region-wide issues that affect the whole population
  2. Areas projected to house large populations of children
  3. Disadvantaged communities
  4. Entertainment precincts and alcohol sales areas

Region-wide issues

Region-wide issues that affect the whole population in relation to alcohol include:

  • Regular use of alcohol at amounts that exceed the national guideline recommending no more than two standard alcoholic drinks per day (fourteen drinks per week) increases the risk of long-term health problems (NHMRC, 2009). Regular drinking alcohol in amounts that exceed the recommended guidelines contributes to over 61 disease diagnoses. In 2010 of the Australian population aged 14 or older 20.1% reported average alcohol use that exceeded guidelines to reduce long-term risks (AIHW, 2011).
  • Occasions of alcohol use that exceed the national guideline recommending no more than four alcoholic drinks in a single session increases the risk of short-term harm (NHMRC, 2009). Short-term harms from excessive amounts of alcohol use include: injuries; accidents; violence; social problems; and risky sex. In 2010 39.7% of Australians aged 14 years or older drank, at least once in the last 12 months, in a pattern that increased their risk of short-term harms (AIHW, 2011).
  • There are opportunities for regional and local interventions to prevent harms by reducing alcohol use to recommended levels through: social marketing; community mobilisation; health education; enforcement of liquor licensing regulations; brief interventions; and treatment interventions (Loxley, et al., 2004).

Areas projected to house large populations of children

Areas projected to house large populations of children have the challenge of reducing the influence of alcohol for parents, children and adolescents. These challenges include:

  • Pregnant and breastfeeding mothers – one in five women continues to consume alcohol while pregnant after knowledge of pregnancy, or while breastfeeding despite national alcohol guidelines which state that it is best to avoid alcohol altogether during pregnancy and breastfeeding (FARE, 2012).
  • Children and adolescents – Although the national alcohol guidelines recommend no alcohol use until adolescents turn 18, the majority of secondary school adolescents drink alcohol. Early age alcohol use leads to heavy use during adolescence which predicts adverse physiological and neurological changes and life-long patterns of harmful alcohol use. Drinking contributes to the three leading causes of death among adolescents, namely unintentional injuries, homicide and suicide, and risk-taking behaviour, unsafe sex, sexual coercion and alcohol overdose (NHMRC, 2009).
  • There are opportunities for regional and local interventions to prevent and reduce these problems through: social marketing, community mobilisation; health education; and enforcement of underage drinking liquor licensing regulations.

Disadvantaged communities

Disadvantaged communities often have more entrenched alcohol problems and require a greater focus on early intervention and treatment responses to reduce harmful alcohol use and interventions to protect against inter-generational transmission by integrating with early years work.

  • Heavy alcohol and drug use and harmful practices such as alcohol use and tobacco smoking while pregnant or breastfeeding are more common for those with lower levels of education.
  • Alcohol and drug problems are more common amongst clients on unemployment benefits and not in the workforce and receiving income support (e.g., sickness, disability benefits).
  • Aboriginal and Torres Strait Islanders – Indigenous Australians have lower overall rates of alcohol use, but where using alcohol may be up to six times more likely to drink at high-risk levels than non-Indigenous people (Commonwealth of Australia, 2008).
  • Heavy alcohol use is more common for “working class” people employed in the agriculture, retail, hospitality, manufacturing, construction industries and for some professions such as the financial services industries (VicHealth, 2012).

Entertainment precincts and alcohol sales areas

Entertainment precincts and alcohol sales areas often require a special focus of attention to encourage safe venues, reduce situational harms and to enforce liquor license regulations.

  • The density of alcohol sales outlets and their marketing and sales practices influence the levels of alcohol use and harm within their surrounding communities.
  • People aged 18-24 (31% of whom consume alcohol in risk y quantities on a weekly basis) are more likely to attend and experience harms at alcohol entertainment venues.
  • Males (48% of males drink alcohol in quantities that placed them at risk from a single occasion of drinking compared to 29% of females) are more likely to be perpetrators and victims of alcohol-related violence, while females are more likely to experience alcohol-related sexual abuse. These problems are more likely to occur during entertainment nights and on weekends and are influenced by drinking venues.

Categories of Intervention

Interventions devised to prevent and manage alcohol-related harms are based on the principles of demand reduction, supply reduction and harm reduction. Seven categories of interventions have been defined, as follows (Commonwealth of Australia, 2008).

  1. Regulating physical availability
  2. Taxation and pricing
  3. Drink-driving countermeasures
  4. Treatment and early intervention
  5. Altering the drinking context
  6. Regulating promotion
  7. Education and persuasion

Addressing the social determinants

We define social determinants in this document as influences that impact large national and state populations. These may include the national and state economy, and government policies and investments in areas that include employment, social security, health, human services, and education. As relevant to alcohol, national policies such as taxation and price controls have solid evidence for reducing alcohol related harm. State policies including alcohol industry regulation also have evidence for effectiveness. Implementing these interventions will rely on federal and state political will (Vos). Social determinants can be responded to in regional and local planning, and this is particularly useful in contexts where regional health planning is supported by national and state policies.

Addressing modifiable risk/protective factors at the regional and local levels

Supply reduction, demand reduction, harm reduction (Australia’s National Drug Strategy) aim is to prevent the uptake and minimise the harmful effects of drug use in Australian society’. This is a harm minimisation approach, that also adopts the ‘prevention paradox’ which suggests that more harm may be prevented through universal interventions that focus on the majority who are less seriously involved in harmful alcohol and drug use, rather than through interventions that only target the smaller proportion of high-risk users (Commonwealth of Australia, 2001).

Examples of Interventions

The sections below summarise the published evaluations of community interventions that have demonstrated population reductions in alcohol and drug related harm and related influences. Research was identified from previous systematic literature reviews (Loxley et al., 2004; Toumbourou et al., 2007; Toumbourou et al., 2013). In what follows the evidence that these projects had a positive impact is summarised together with the community processes these interventions utilised to achieve positive impacts.

The sections presented here outline policies and interventions that can be implemented at the regional and local community levels to address the following four planning issues:

  • Region-wide issues that affect the whole population
  • Areas projected to house large populations of children
  • Disadvantaged communities
  • Entertainment precincts and alcohol sales areas.

Region-wide interventions to reduce risky alcohol use patterns that affect the whole population

The table below summarises interventions and the evidence for regional and local interventions to prevent harms and reduce alcohol use to recommended levels across the whole regional population. The interventions described in this section include: community mobilisation; health education and social marketing; development and enforcement of alcohol laws and liquor licensing regulations; brief interventions; police and court actions to motivate alcohol treatment entry; treatment; and harm reduction (road, transport and community safety) interventions.

To be effective alcohol health promotion, treatment and harm-reduction interventions need to be well planned as a whole-system and monitored using data examining the: quality of implementation; impacts on targeted processes such as attitudes and alcohol supply practices; and outcomes on alcohol use behaviours.

Table: Region-wide interventions aimed at reducing risky alcohol use patterns that affect the whole population (Loxley, et al., 2004) (Toumbourou, et al., 2007).

Strategy goal

Mix of interventions

Potential regional action to enhance capacity and resources

Community mobilisation and organisation

Local alcohol health promotion coalitions to coordinate social marketing and to develop alcohol behaviour change strategies with health and social services.

Coalition support to develop alcohol management plans with alcohol sales organisations, police, and alcohol regulators to reduce harmful marketing, sales and operating practices.

Forums, and agreements to establish, coordinate and monitor: social marketing; alcohol behaviour change strategies; and alcohol management plans. ★

Health education and social marketing

Using health behaviour change theories to develop and communicate information on the national alcohol guidelines and to use monitoring to revise communications to ensure impacts and behavioural outcomes.

Funding the development and testing of information and communications, the collection of monitoring data to revise communications to ensure impacts, and scaling up to achieve population level behavioural outcomes. ★

Development and enforcement of alcohol laws and liquor licensing regulations

Monitoring and reducing sources of supply of alcohol to underage and intoxicated patrons. Encouraging the development and enforcement of alcohol laws (e.g., secondary supply, alcohol in public spaces). Linking data on alcohol supply to police and health emergency databases.

Alcohol sales and supply monitoring studies, communication and advocacy to develop and enforce alcohol laws and liquor licensing regulations. ★★

Brief interventions

Motivating and facilitating behaviour change to reduce risky drinking by delivering effective brief-counselling, health-information interventions within primary care settings using face-to-face and interactive computer administered programs.

Establishing service agreements with primary care providers. Funding: training in effective strategies; pilot programs; monitoring to ensure implementation; and evaluation of behaviour change targets. ★★

Police and court actions to motivate alcohol treatment entry

Increasing police warnings and court diversion for alcohol offenders to increase their motivation to enter treatment programs.

Liaising to establish agreements and training programs with police and courts. ★

Treatment interventions

Reducing the risky drinking of people with alcohol use disorders and problems by increasing the delivery of treatment interventions by increasing motivation (using social marketing, brief interventions and court mandated intervention) to access treatment and by ensuring treatment places using effective: counselling; medically-aided; residential; and self-help strategies.

Auditing the availability of treatment places; establishing region-wide agreements with service providers. Funding: training in effective strategies; pilot programs; monitoring to ensure implementation; and evaluation of behaviour change targets. ★★

Harm reduction: road, transport and community safety

Reducing alcohol-related harm through: effective drink-drive prevention; pedestrian safety; injury prevention; and community crime prevention.

Encouraging community crime and injury prevention forums. Encouraging region-wide coordination of strategies. ★★

The following symbols are used to indicate the current level-of-evidence for health promotion strategy impacts on alcohol and drug use (Loxley et al, 2004 cited above):

★ Evidence for implementation.

★★ Evidence for outcome efficacy

★★★ Evidence for effective dissemination.

In addition to the above regionally implemented interventions advocacy efforts are also warranted to encourage national and state policies that can effectively reduce local and regional levels of alcohol use and harm. National policies should be encouraged to increase: the taxation; and price of alcohol. National and state policies should aim to restrict freedoms to: market; sell; and supply alcohol.

Interventions for parents, children and adolescents in areas projected to house large populations of children

The table below summarises strategies for preventing early age and frequent adolescent alcohol use in areas where the projected population profile is expected to include large numbers of families with children. The Table describes the level of evidence for actions that can be implemented at the regional and local community levels to modify family, school and community environments. To be effective intervention plans can be tailored to address youth reports of risk and protective factors within their family, school and community environments and monitored for their adherence to effective intervention processes using the Communities That Care youth survey.

Table: Evidence for intervention strategies aimed at reducing the rate of child and adolescent alcohol and drug use (Loxley, et al., 2004) (Toumbourou, et al., 2007) (Toumbourou, Olsson, Rowland, Renati, & Hallam, 2013)

Strategy goal

Mix of interventions

Potential regional action to enhance capacity and resources

Healthy family environments for children and young people

Parent education for families with infants and children: Activities to improve parent effectiveness.

Community and school education to increase parent and adult awareness of current alcohol policies and laws.

Offering training in effective parent education models (e.g. Triple P). ★★

Social marketing communication and advocacy to change parent and adult practices (e.g., Smart Generation). ★

Healthy school environments

School organisation programs: Activities that ensure schools have expertise in mental health promotion and family/ community connections and effective alcohol and drug education and policies.

Fund school mental health promotion professional training (e.g., Gatehouse, Kids matters, Mindmatters). ★★★

Fund activities that build school and family partnerships in each school (e.g., Resilient Families). ★★

Social marketing and community mobilisation

Regional and local strategies to convey key messages across the population and within targeted groups to encourage of national youth alcohol guidelines and reduction of alcohol supply to underage youth.

Fund and coordinate professional and community training in strategies to reduce underage drinking (e.g. Communities That Care). ★

Community opportunities for alcohol-free sport, recreation and entertainment

Policies and programs that encourage healthy opportunities and that discourage unhealthy practices.

Encouraging adoption of the Good Sports program. ★★

Encouraging alcohol-free entertainment and recreation events Ie.g., Freeza). ★

Community enforcement of state and national policies

Monitoring and enforcing regulations to reduce sources of supply of alcohol to underage youth.

Local monitoring surveys, communication and advocacy to reduce supply sources. ★★

The following symbols are used to indicate the current level-of-evidence for health promotion strategy impacts on alcohol and drug use (Loxley et al, 2004 cited above):

★ Evidence for implementation.

★★ Evidence for outcome efficacy

★★★ Evidence for effective dissemination.

Intervening within disadvantaged communities

The table below summarises interventions for reducing heavy and harmful alcohol and drug use within in communities that house high concentrations of socioeconomically disadvantaged populations. Interventions in these contexts seek to reduce alcohol as a cause of disadvantage by integrating across treatment, employment and housing support and by protecting children from inter-generational transfer of alcohol and drug problems. Higher levels of disadvantaged are associated in Australia with higher fertility and childbirth at younger ages, hence effective child and adolescent interventions can reduce inter-generational problems.

Late-stage crisis interventions are common in these communities but have not been effective at reducing growing social differentials and problems such as child neglect. The Table describes preventative actions that can be taken at the regional and local community levels and have evidence for effectiveness. Monitoring data such as the Australian Early Development Index (AEDI) and the Communities That Care primary school student self-report surveys can be used to plan and monitor regional progress in encouraging healthy environments and reducing the burden of alcohol-related problems for children in disadvantaged communities.

Table: Health promotion strategies aimed at reducing harmful alcohol and drug use in disadvantaged communities (Loxley, et al., 2004) (Toumbourou, et al., 2007) (Toumbourou, Olsson, Rowland, Renati, & Hallam, 2013) (Toumbourou, et al., 2007)

Strategy goal

Mix of interventions

Potential regional action to enhance capacity and resources

Reducing adolescent alcohol and drug use to reduce parental alcohol and drug use

Child and adolescent interventions to reduce early age sexual activity, pregnancy and substance use (see above table).

Targeted community and school programs to increase parent and adult awareness and adoption of current alcohol policies and laws.

Investing in child and adolescent interventions (e.g., Gatehouse, Communities That Care). ★★

Court mandated programs to change harmful parent and adult practices. ▼

Supporting vulnerable mothers and families

Family home visiting, integrating parent education into alcohol treatment services to encourage recovery and reduce foetal alcohol problems and child neglect and abuse.

Training events to build capacity in family home visiting services (e.g., ARACY). ★★

integrating parent education into alcohol treatment services (e.g., PUP). ★

Healthy pre-school and early school environments

Increasing opportunities for high quality pre-school and early primary school participation for students from disadvantaged backgrounds.

Training events in effective programs (e.g., Tuning into Kids, Good Behaviour Game, FastTrack, Seattle Social Development Project). ★★

Region-wide and youth focussed intervention

See interventions in previous tables.

See interventions in previous tables. ★

The following symbols are used to indicate the current level-of-evidence for health promotion strategy impacts on alcohol and drug use (Loxley et al, 2004 cited above):

▼ Warrants evaluation research

★ Evidence for implementation

★★ Evidence for outcome efficacy

★★★ Evidence for effective dissemination

Interventions within entertainment and alcohol sales precincts

The table below summarises interventions and their evidence for managing alcohol within entertainment and alcohol sales precincts. Management intervention often begin by establishing local agreements to: eliminate discounting and limit operating hours (e.g., packaged outlets close at 10pm, in-house bar sales at 2am) and increase enforcement of regulations. To be effective alcohol management plans require monitoring data using strategies such as: alcohol test purchase attempts with decoy patrons that appear underage; observation or measurement of intoxicated patrons; record linkage to examine sources of alcohol supply for alcohol-affected attendees in police and health emergency files; using data on harmful alcohol supply to prevent injury and crime and enforce liquor regulations.

Table: Intervention strategies aimed at managing alcohol within entertainment and alcohol sales precincts (Loxley, et al., 2004) (Toumbourou, et al., 2007) (Toumbourou, Olsson, Rowland, Renati, & Hallam, 2013) (Toumbourou, et al., 2007)

Strategy goal

Mix of interventions

Potential regional action to enhance capacity and resources

Community mobilisation and organisation

Local alcohol management plans with alcohol sales organisations, police, and alcohol regulators to reduce harmful marketing, sales and operating practices.

Forums, and agreements to establish and monitor local alcohol management plans. ★

Community enforcement of state and national policies

Monitoring and reducing sources of supply of alcohol to underage and intoxicated patrons. Linking data on alcohol supply to police and health emergency databases.

Alcohol sales monitoring surveys, communication and advocacy to enforce liquor licensing regulations. ★★

Road, transport and community safety

Drink-drive prevention, pedestrian safety, injury prevention, community crime prevention.

Encouraging community crime and injury prevention forums and strategies. ★★

Police and court actions to control offenders

Police warning and court diversion into treatment programs for alcohol offenders.

Police and court training programs. ★

The following symbols are used to indicate the current level-of-evidence for health promotion strategy impacts on alcohol and drug use (Loxley et al, 2004 cited above):

★ Evidence for implementation.

★★ Evidence for outcome efficacy

★★★ Evidence for effective dissemination.

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