Preventing Alcohol Harms

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Greater Risk

Apr 26, 2018

The Greater Risk resource is a simple 'one stop shop' single page web platform that highlights the risks of early uptake of alcohol consumption in young people and encourage its prevention.

Greater Risk is a Dalgarno Institute initiative in consultation with ICON media, which started in 2011. Initially it was set up as a TV ad campaign released in Country Victoria via Southern Cross Network. Using the tag line 'the younger they start, the greater the risk,' which is still used today, alerted parents to the risks of introducing their children to 'controlled drinking'.

Website: Greater Risk

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Wurundjeri The Well acknowledges the traditional owners of this land on which we work, the Wurundjeri people and pays respect to their elders, past, present and emerging.